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Millennial Update: What Healthcare Marketers Need to Know
Recent surveys have refined the profile of “Generation Y” and some of the things that healthcare marketing professionals should recognize about reaching the sometimes-elusive, and loosely defined,...
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King of the Hill: Healthcare Marketing and the Millennial Mindset
[First in a two-part series.] Not long ago, a momentous shift—demographically speaking—occurred in America. If, somehow, you missed the data temblor, some of your marketing and target audience...
View ArticleReaching the Hard-to-Reach Millennial Audience
[Conclusion of a two-part series. Refer to Part One: King of the Hill: Healthcare Marketing and the Millennial Mindset.] Healthcare marketing plans by doctors, hospitals and communications executives...
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Medical Marketing to Millennials: Convenience is the New Currency
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of...
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The Next Physician Migration
[GUEST POST BY PAUL ROSEN, MD] When I graduated medical school almost 20 years ago, the majority of my classmates were planning to work in a private practice environment after residency training. Now,...
View ArticleHow Millennial Patients Are Changing The Way You Do Business
Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd...
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Understanding Marketing’s Micro-Moments
[A continuing education series in healthcare marketing – First of a two-part article] Micro-Moment Marketing travels at the speed of thought. Today’s consumer—which is virtually all of us—is...
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When Patients Leave: Why They Fire the Doctor
Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As the widely held and...
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